Andy Goldsmith

DDS, DICOI, FIALD

Dr. Andrew Goldsmith

Don’t just post, participate

AndyGoldsmith - 04/02/2018

Social media

When it comes to social media, go deep, not wide. Dominate your presence on one to three platforms. Your homerun should be on Facebook, followed by Instagram and YouTube. Social media is like a big backyard barbeque. Imagine introducing yourself to people and making friends. Social media is no different. If it’s going to work, it must be authentic and it will require some effort.

Many marketing companies will try to sell you on how they can get your practice Facebook “likes,” but what you really need to be striving for are friends and followers. Invest in developing relationships with people by commenting on their photos and posts, and building trust and relationships. Also, use photos with as many patients as possible for what Dr. Robert B. Cialdini refers to as “social proof” in his book, Influence: The Psychology of Persuasion. The more pictures you can post with happy patients (with their consent, of course), the more people will be persuaded to come to your practice.

Share with people and comment on their lives.   – Don’t just post, participate.

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